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1:18
Saptarshi Prakash on Instagram: "Lay’s BIGGEST Rebrand in History 🤩 After nearly 100 years, Lay’s rebuilt its entire visual identity from scratch. From the new Sun logo featuring “Lay’s Rays” to the matte-finish packaging with wood-grain textures, every design choice serves a purpose. They created a custom typeface, ingredient-inspired colors, and wrote “Made with real potatoes” because 42% of people didn’t realize Lay’s chips come from actual potatoes. This rebrand isn’t chasing trends; it’s f
46.3K views11 months ago
Instagramsaptarshiux
theBrandley ✍🏼 🧠 Brand Identity Studio on Instagram: "Lay’s just changed its logo — here’s what’s going on 👀 One of the most recognizable snack brands in the world, Lay’s, just unveiled a new logo — the biggest refresh in nearly a century. A few key changes: • ✨ The yellow orb is now flatter and cleaner. • 🌞 A sunburst pattern was added behind the wordmark. • 🟥 The red banner got sharper edges and a more modern curve. • 📝 The typography stayed nearly the same — keeping that iconic look. Ac
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theBrandley ✍🏼 🧠 Brand Identity Studio on Instagram: "Lay’s just changed its logo — here’s what’s going on 👀 One of the most recognizable snack brands in the world, Lay’s, just unveiled a new logo — the biggest refresh in nearly a century. A few key changes: • ✨ The yellow orb is now flatter and cleaner. • 🌞 A sunburst pattern was added behind the wordmark. • 🟥 The red banner got sharper edges and a more modern curve. • 📝 The typography stayed nearly the same — keeping that iconic look. Ac
13K views11 months ago
Instagramthebrandleydesign
Lay's has launched its largest rebrand in 100 years, featuring a new logo with a warmer, more distinct sun and
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Lay's has launched its largest rebrand in 100 years, featuring a new logo with a warmer, more distinct sun and
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