Modern businesses tend to be overwhelmed with information. Each subscription and churn event tells you where you are in the market. Good data collection helps ...

AI is rewriting the rules of advertising. From media planning to media buying, the industry is moving fast to adopt AI-led ...

Discover how product placement subtly integrates brands into movies, TV shows, and more, enhancing viewer engagement with ...

We asked for a fuel plan, and we got billboards in Martin Place. We asked to drill our own oil, and we got 30 seconds on radio telling us to go online. Most drivers listening to the radio are trying ...

Your daily jolt of news and analysis from the AJC politics team. Health care business owner Rick Jackson’s latest TV spot features a narrator accusing Lt. Gov. Burt Jones of “lying” about Jackson — ...

Apple’s controversial partnership with Taboola to serve ads on Apple News seems to be going exactly as expected. Here’s why. In case you’re not familiar with Taboola, it is one of the largest ad-tech ...

Levi’s is already seeing an uptick in awareness courtesy of Levi’s Stadium in Santa Clara, California, home to the San Francisco 49ers.

Turning leads into conversions isn’t easy for any marketer – especially when using the product can represent a lifetime commitment. Automated investing platform Betterment positions itself as a ...

Rajesh Khanna does not need an introduction. He was one of the biggest actors of his time and enjoyed immense stardom. Now, director R Balki, who worked with him on his final ad shoot for a ceiling ...

New York Gov. Kathy Hochul on Thursday signed what her administration called the nation’s first AI bills designed to both protect consumers and increase transparency in the film industry. The New York ...