You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. E-commerce entrepreneurs are experimenting with app-based live selling — the new-age QVC, if you will ...

It doesn't take much money, equipment, or even expertise to start live selling — an increasingly popular strategy that e-commerce entrepreneurs are using to move product. It combines livestreaming and ...

Whatnot’s 2026 State of Live Selling Report shows that more than half of its sellers now earn most of their income from live commerce, with platform sales exceeding $8 billion in 2025. The findings ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

"Live selling has just now started. We're at the tip of the iceberg," says one entrepreneur who sells sneakers on the platform Whatnot.

Whatnot’s 2026 State of Live Selling Report reveals that nearly nine in ten sellers across platforms see stronger sales from live selling than traditional e-commerce, with more than half now earning ...

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing ...

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding ...