Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

A mission statement is a single sentence or short paragraph that's used by a company to explain its purpose and existence. Here's how to create one.

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

You can use your mission, vision and values as core drivers for your business' success. In fact, having these pieces in place from the beginning often helps leaders align strategic priorities, attract ...

WBUR rolled out its strategic plan in early 2022. Then, in the summer of 2023, CEO Margaret Low wrote the narrative below to bring the vision to life. Much of what is laid out below has already been ...

The Milwaukee County Zoo and the Zoological Society of Milwaukee unveiled a new strategic plan for the zoo. The new mission, vision, and plan focus on improving the zoo in not only how it takes care ...

As the University of Colorado Boulder’s central marketing and communications team, Strategic Relations and Communications advances CU Boulder’s mission, vision and reputation through an integrated ...

The Department of Environmental Studies (ENVS) has worked diligently and purposefully to produce this strategic plan. This plan is aligned with key CU Boulder campus-level reports: ‘Flagship 2030’ ...

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...

Mission statements are central to a hospital or health system’s vision, identity and strategy. Here are the mission statements of the U.S. News & World Report’s top ten hospitals in the U.S.: Editor’s ...