With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...
If adoption for new TV measurement currencies seems slow, it’s probably because they still don’t fit neatly into existing agency buying workflows, which are used to Nielsen-based demos. But that’s ...
VideoAmp, the measurement firm intent on dislodging Nielsen from its longtime perch as the default viewership tracker, signaled its ambitions Tuesday at an event bringing together a range of ...
NEW YORK—The media measurement company VideoAmp has announced VXP, aka VideoAmp Cross Screen Planner. It is billing the offering as a first-of-its-kind media planning solution that leverages publisher ...
As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over audience measurement is not going away. Enter VideoAmp, one of the leading “alternative” currencies ...
NEW YORK, June 17, 2026--(BUSINESS WIRE)--VideoAmp, the media performance platform, today announced an AI-powered reporting experience that lets media buyers and sellers interrogate VideoAmp's ...
VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV Integration supports guaranteed delivery across all 210 U.S. broadcast markets VideoAmp, the media performance platform ...
NEW YORK--(BUSINESS WIRE)--VideoAmp, a media measurement company revolutionizing advertising, today unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data). VALID uses ...
NEW YORK--(BUSINESS WIRE)--Today, VideoAmp is debuting a new monthly insights report called THE REPLAY – an interactive analysis of television viewership across major sports tentpole events. Each ...
VideoAmp, a so-called "alternate currency" for buying and selling TV and CTV advertising, this morning announced a deal with consumer credit bureau TransUnion to integrate its "TruAudience" ...
VideoAmp, a media measurement company revolutionising advertising, has unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data). VALID uses rigorous methodologies to ...
NEW YORK — Media performance platform VideoAmp has unveiled “an AI-powered reporting experience” that is designed to allow media buyers and sellers to “interrogate” VideoAmp’s census-level campaign ...
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