Elon Musk’s AI company, xAI (PC:XAIIQ), is entering the video game market. The company has started hiring for a new gaming studio focused on building games powered by real-time AI. According to job ...

Google has detailed the next phase of its 'Living Games' concept: using autonomous AI agents as a core component to support cloud-based game development. Announced at GDC Festival of Gaming, Google ...

Prove You're Human uses real actors and scans, but not how you’d expect.

At GDC 2026, Google trumpeted Gemini-powered games, but the industry still hasn't found must-have uses to win over players and developers. David Lumb is a managing editor for the mobile team, covering ...

In modern gaming, the use of generative AI has become a major point of contention between publishers and consumers. While many companies proudly adopted the technology and argued for its uses in game ...

The Game Developers Conference, now rebranded as the GDC Festival of Gaming, has released its 2026 State Of The Game Industry survey, revealing a broad range of insights from professionals across ...

The investment bank estimates that advanced AI tools could reduce game development costs by nearly 50%, fundamentally ...

The last several weeks have seen a wave of selloffs as investors react to perceived AI threats. Salesforce and the SaaS category at large have been battered as vibe-coded alternatives gain traction.

In early April 2026, Meta and Unity announced an extended multi-year agreement under which Unity will continue supporting Meta’s VR platform, pairing Meta’s hardware and operating systems with Unity’s ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

Unity Software (NYSE:U) currently trades at $22.24, while Wall Street’s consensus price target sits at $32.04, meaning ...