Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.
All countries are feeling the expansionist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...
Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 ...
If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...
The U.S. Demand Side Platform Market is Expected to Grow from $12.78 Billion in 2025 to $85.98 Billion by 2035, While Europe is Projected to Expand from $9.73 Billion to $66.75 Billion, Driven by ...
While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major advertisers are losing the programmatic media-buying arms race, with the ...
While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...
Upfront advertisers already represent a major share of Warner Bros. Discovery’s programmatic advertising business. Nearly of the advertiser demand for WBD’s biddable inventory comes through the ...
tvbeat, a global provider of total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s programmatic capabilities to linear TV ...
AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...
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