The inventor of the viral "Grimace Shake" trend that has users pretending to pass out or fall down in random places after drinking the McDonald's purple drink has shared how he came up with the meme.

In the "Grimace Shake" trend, TikTok users are creating mini horror movies mocking the effects of drinking the new McDonald's milkshake Sabrina Weiss is the Editorial Assistant of PEOPLE's food ...

Add Yahoo as a preferred source to see more of our stories on Google. McDonakd's Grimace Shake TikTok trend Anyone who's been on TikTok recently may have been alarmed to discover a deadly new scourge ...

You've seen people ordering five Grimace Shakes from McDonald's to pour on themselves for a TikTok trend. Now, get ready for Cold Stone Creamery's Barbie shake, which is "yassifying" men into hot pink ...

Guillaume Huin, McDonald’s head of social media, credited “peak absurdist gen z humor” for the trend that took over TikTok. TikTok’s horror-themed Grimace Shake trend went supremely viral, amassing ...

The line between hero and villain is paper-thin — something Grimace (and McDonald’s) is learning first-hand. On June 12, McDonald’s released the berry-flavored Grimace shake as part of the extensive ...

McDonald's limited edition Grimace Birthday Meal looked like it would be a nostalgic and lighthearted promotion when it hit menus last month, but TikTok had different ideas. The crowning jewel of the ...

The marketing director of McDonald’s praised young TikTok users in a LinkedIn post on Wednesday for launching the ultra-viral “Grimace shake” social media trend—in which users pretend to choke and die ...

A McDonald's social media director has denied rumors the company planted the "Grimace Shake" trend. Guillaume Huin says it was "all from the fans" and he initially hesitated to have McDonald's join in ...

The "Grimace shake" trend saw TikTokers falling down after sipping the purple McDonald's shake. The inventor of the trend, Austin Frazier, said that it is "quite literally just a meme." Frazier said ...