Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Client segmentation often conjures up administrative hassles, but when implemented correctly, it can become a powerful engine for organic growth.

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

In this Ignite USA breakout session Kirsty Dawe, Managing Director at Webeo will talk about the value of segmentation and how to get it right, across all cohorts from your prospects to qualified leads ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Even experienced entrepreneurs need to see how dynamically market segmentation can change. As we venture further into the future, there are constantly new factors at play: disruptive technologies, ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

Everyone today is talking about micro-segmentation, but there is relatively little discussion about what micro-segmentation is and how to use it to improve the security inside your data center and ...

Tag Heuer is determined to continue to lead on several fronts in the watchmaking arena, including in developments in the field of ultra-fast mechanical chronographs; an innovative tourbillon watch ...