The partnership with SSP PubMatic leverages programmatic ad tech to create a pathway between advertisers and the broad mobile gaming community, backed by an array of measurement and ad-buying tools.
Digital advertising faces fraud, clutter, and brand safety risks as programmatic advertising grows. Is automation putting ...
The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...
Invoca and The Trade Desk (NasdaqGM:TTD) announced a no-code integration for programmatic ad campaigns. The partnership ...
Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Display & Video 360 (DV360). Following a ...
Upfront advertisers already represent a major share of Warner Bros. Discovery’s programmatic advertising business. Nearly of the advertiser demand for WBD’s biddable inventory comes through the ...
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