A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

The jump to programmatic advertising on mobile is a key item on any retailer’s to-do list for the year. Understanding the opportunities and challenges presented by mobile programmatic is paramount for ...

Tweak the phrase “water, water everywhere, but not a drop to drink,” and you have the situation facing advertisers considering what to do with their mobile spend. Smartphone users are highly engaged ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial ...

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Programmatic ad spending in China is moving to mobile and is being driven by Alibaba, Baidu and Tencent, according to an eMarketer article. Research by programmatic buying platform iPinYou finds that ...

Mobile and programmatic advertising continue to be the two big areas for growth as the UK’s native advertising market develops, according to new research. In a study of UK agency attitudes to native ...

InMobi released a report on China’s mobile programmatic advertising trend in 2019 on Monday, illustrating such trends as the booming of mobile video ads, fast-moving consumer goods will continue to ...