DANBURY, Conn. Personal care brands Pert Plus and Sure, which were acquired by Idelle Labs in the spring, launched in October new brand advertising campaigns aimed at communicating to consumers the ...

Innovative Brands LLC, a portfolio company of Najafi Companies, has entered into an agreement with Helen of Troy Limited (Nasdaq: HELE), designer, developer and worldwide marketer of brand name ...

It is just a coincidence that as Halloween nears, two “ghost” brands are getting their first new campaigns in years. The brands are the Pert Plus line of hair care products and the Sure line of ...

PHOENIX — Pert Plus, marketed by Innovative Brands here, encompasses some trends taking place in personal care segments. While regular shampoo sales are down 5.2% in supermarkets, Pert Plus is ...

EL PASO, Texas Helen of Troy has closed its previously announced acquisition of the Pert Plus hair care and Sure antiperspirant and deodorant brands from Innovative Brands. Pert Plus has a history as ...

New York Times subscribers* enjoy full access to TimesMachine—view over 150 years of New York Times journalism, as it originally appeared. *Does not include Games-only or Cooking-only subscribers.

Mike Piazza was voted into the Baseball Hall of Fame on Wednesday, and the Mustard Minute is taking the occasion to remember one of the Dodgers catcher’s finest moments off the field with his 1997 ...

Can ghost brand Pert Plus be brought back to life? Phoenix-based Innovative Brands believes so and, backed by Najafi Cos., a private equity firm with more than $1.1 billion in assets, has the ...

Mustard Minute Throwback Thursday: Mike Piazza’s 1997 Pert Plus commercial With former New York Mets catcher Mike Piazza being elected to the Baseball Hall of Fame, we throw it back to a 1997 Pert ...