The Masters Tournament is adding virtual reality and generative AI to the golf fan experience in the latest attempt to grow the game. For the 2024 tournament, IBM (IBM) and Masters introduced an app ...

AUGUSTA, Ga. — Before you can find the future of the Masters at Augusta National, you must first take a long glimpse into the present. And to see the present, you need a set of wheels. A complex web ...

Each year, we wax poetic on the Masters app and the host of free streaming content within. We glorify the multi-screen experience as we wait around for 3 p.m. coverage to start and romanticize ...

The Masters is often described as a place where time stands still. The last bastion of a bygone era before every golfer hit it 300 yards. After all, everyone knows about the Masters no-phone policy ...