Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run. By Alex Weprin Senior Editor In a first for ...
Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...
Lego Group, Disney Consumer Products, and Lucasfilm used their force powers to make something incredible happen on Wednesday night as tech enthusiasts flooded Las Vegas for the CES (Consumer ...
LAS VEGAS -- The Force is strong in Las Vegas! This week at Sphere, Sphere Studios, in collaboration with LEGO, Disney and Lucasfilm, debuted a first-of-its-kind LEGO "Star Wars"-themed live ...
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Lego, Disney and Lucasfilm team for live video game played on outside of Sphere during CES
CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products and Lucasfilm joined forces for a notable one Wednesday night, lighting up the outside of Sphere in Las Vegas. The ...
Add Yahoo as a preferred source to see more of our stories on Google. In a first for the Sphere in Las Vegas, the venue’s outer shell (it’s called the Exosphere) will debut an interactive game ...
The Lego Group on Jan. 7 recreated an iconic moment from “Star Wars,” transforming Sphere in Las Vegas into the Death Star and letting fans relive the film’s climax via an interactive experience. The ...
In a first for the Sphere in Las Vegas, the venue's outer shell (it's called the Exosphere) will debut an interactive game Thursday, in a partnership with Lego and Disney's Lucasfilm. The Sphere ...
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