Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning. Linear and digital planners not only operate in silos, but the ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...

Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for George Manas, who joined as president and chief ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Amobee, the global advertising technology company reinventing advertising for the converging world, today unveiled CTV Allocator, a significant enhancement to ...

Learn how to integrate cyclical planning into your work. One of the challenges with strategic planning is that both the process of planning and the output (your organisation’s written strategic plan) ...