The next generation of LEGO innovation was brought to Utah over the weekend at an interactive demo that showcased its new ...

The Lego Group arrived at CES 2026 with more than an announcement: Lego SmartPlay represents a major evolution, blending physical and digital interaction while keeping imagination in control. In this ...

At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds to life—without a screen.

The people at London-based sketch and modeling studio Gravity have found a way to turn Lego blocks into a digital modeling kit. With the Lego X system, users can transfer the forms they’ve created ...

For some people, the most important day of the year is their birthday; others prefer Christmas, Halloween or even St ...

LEGO is launching a new product line powered by the Smart Brick. It is a technology-loaded brick with built-in sounds and interactivity designed for younger builders. Note that some Smart Playset sets ...