When it comes to decision making, heuristics—mental shortcuts that can simplify decision making—often attract derision as ineffective because they are subjective or non-data-driven. However, I believe ...

In my last two entries on this site, I discussed biases and heuristics. I wrote about them separately because I had plenty to say about both, which, for anyone who knows me, is not a surprise. What I ...

Heuristic evaluation and usability testing are two of the most established methods to evaluate software for usability. When in doubt, one is the winner. Assessing the ease of use of a software is ...

If you’re an 80s person like me, heuristics might make you think of that British band that sang "Sweet Dreams are made of This." That’s Eurythmics, not heuristics! Daniel Kahneman and Amos Tversky ...