There's a lesson in DirecTV's recent "Get Rid Of Cable" advertising campaign: you can only effectively tell a joke once. The formulaic nature of this campaign makes subsequent executions incrementally ...

In other words, formulaic phrases and familiar song lyrics may be easier for a patient to articulate -- regardless of whether they are sung or rhythmically spoken. Although the results do not allow ...

Paul McCartney is one of the most successful songwriters in history. He’s penned almost too many major smash singles to count, and those who have listened to them may begin to notice some similarities ...

One of the least-examined assumptions among academics today is that being “formulaic” — using established formulas to structure thought — is always a bad thing. In the field of rhetoric and ...