Upcast Social is a London-based marketing firm specializing in managing Facebook campaigns. It was one of the early companies to be certified as a preferred marketing developer (PMD) for the Facebook ...

There is no longer an exclusive club which gets access to the Facebook Ads API. ClickZ’s Christopher Heine says the API open and to all and, “[Facebook] is touting a trio of case studies that it says ...

Yesterday there were three press releases from three search platforms, two aimed partly or substantially at the local market, that are incorporating the Facebook Ads API into their platform ...

The social marketing world is making big news this morning following Buddy Media’s announcement that it has acquired Facebook ads API partner Brighter Option. The terms of the deal were not disclosed.