Reels is the latest feature to hit Instagram, letting you make 15-second videos with AR filters and other special effects. Shelby Brown (she/her/hers) is an editor for CNET's services team. She covers ...

In almost every functional way, Reels is TikTok, but built into Instagram. If Facebook were to buy TikTok from its parent company ByteDance, and integrate it into Instagram as is, it would be this ...

Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete with the popularity of ...

Starting today, there are some nice new features coming to Instagram Reels, the TikTok competitor. One of the most important functions being made available is that Reels can last as long as 90 seconds ...

Instagram Reels vs. Posts Reach (2026): If you feel that gaining reach on Instagram has become harder than before, your assessment is absolutely correct. The platform has reached a mature stage where ...

Instagram announced today that new video posts that are shorter than 15 minutes will now be shared as Reels. Videos posted prior to this change will remain as videos and won’t become Reels. The ...

Meta will pause its Reels Play bonus programs on Instagram and Facebook in the US, signaling the platforms will focus on ad-rev share models.