Although still in its early innings, AI has the potential to completely transform the public relations industry—from media research and outreach, to content generation and optimization, to the way ...

As a leader of a nonprofit, advancing your mission depends on delivering meaningful impact with every program you implement. But how do you measure whether a program is truly effective, and what ...

Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news. ROI equates to more than that nowadays — many ...

A Public Relations Measurement and Evaluation expert, Philip Odiakose has advised Public Relations practitioners on the need to make Return on Objective (ROO) their priority, instead of the ...

The role of public relations (PR) in China is evolving rapidly as brands demand more measurable outcomes. According to R3’s 2024 China PR Agency Scope Study, 9.4% of brands now consider sales growth a ...