Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

We’ve come to expect that we can use data to track the success of almost everything in our lives. We track our steps to make sure we’re hitting 10,000. We track our sleep patterns and eating habits on ...

For years, email marketing reigned as the primary form of digital engagement, but as people live in a world where an overwhelming inbox has become a standard practice, it's clear new opportunities are ...

Business analytics is the science of using data to build mathematical models and arrive at decisions that have value for a company or organization, Bertsimas says. This is relevant in nearly every ...

Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin, is getting into email analytics today with the launch of a new feature that allow publishers ...

Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing and interpreting. Marketers frequently have the right tools to view this type of basic data ...

I’m going to venture a guess and say you have a Gmail account. Chances are, you have more than one. I say this with confidence knowing Gmail currently sports more than 1 billion monthly active users, ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...