Elf was acquired by oil company Total in 2000, and its forerunner, Elf Aquitane, was known for its Formula One sponsorship. Logic says the new identity aims to better express Elf’s ‘technical skills’.

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...