For a business to thrive these days, it’s important to track all customer data—from traditional and digital marketing, to product returns and online reviews—to fully capture the customer’s journey, ...

Now that I am a full-time analyst and strategist for Willow Research of Chicago,[1] I was excited to see the title of a recent Matt Reed (Dean Dad) post, “A Data Puzzle.” After all, significant parts ...

As more companies look for easier ways to solve the Big Data puzzle, new platforms like Quill — from Narrative Science, Inc. — offer innovative solutions. The company’s primary mission is to “give ...