Wearable, hands-free, computers allow augmented reality software to overlay a videos, 3D graphics or even real-time mentoring by a remote expert to guide diesel technicians as they perform complex ...

AR allows workers to see live machine data and step-by-step instructions directly on equipment to complete tasks ...

Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into the shopping experience at many retailers, such as Macy's. >> ...

Online shopping is convenient, but when it comes to pricey purchases like furniture or cars, it can be hard to buy based on photos. That's where a Utah company comes in. Seek is now working with big ...

Consumers dreaming of powdery mountaintops have a new way to plan out their ski ensembles before they hit the slopes. On Wednesday, Mountain Hardwear announced that it has taken the “guesswork out of ...

Google Glass as a consumer product may have been too far ahead of its time, but the market for augmented reality eyewear could be about to heat up with a commerce-led PayPal product leading the charge ...

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

Augmented reality is an effective technology that marketers can use to improve sales. Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments ...

SAN DIEGO - Close your eyes. Can you picture that sofa you're coveting in your living room? Now, open your eyes and pull out your phone - because edgy furniture stores are giving you a tool that's ...

Augmented reality (AR) isn’t a new concept. In fact, brands like Converse were experimenting with the immersive technology as far back as 2012, allowing sneaker aficionados to “try on” various shoes ...

An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.