Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the ...

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to ...

On name alone, Adidas Originals is easy to understand. The sub-brand focuses the bulk of its attention on retro reissues that include some of the most iconic designs in history — the Samba, Stan Smith ...

Adidas has teamed up with Sydney-based label Song for the Mute for a new running collaboration that shifts the focus away from performance metrics and towards everyday movement. The First Breath marks ...

Following the 2014 World Cup, adidas Football made an ambitious change to both the style and tone of its marketing. Eliza Williams talks to Florian Alt, Senior Director of Global Brand Communications ...

For the 2026 tournament, the competition between Nike and Adidas has reached a new peak, with both companies releasing epic films to win over the public.