360-degree videos are all the rage right now. As I discussed at length during my speech at the recent VRX Europe event in London, the technology has prompted industry-wide conversations around what ...

Remember Spotlight Stories? Released back in May, they were interactive, 360-degree videos published by Google to help promote new methods of immersive storytelling. Now the company is gearing up to ...

360° interactive content is now a gateway for brands to use Virtual Reality in their ad campaigns. As brands and their agencies navigate how to best take advantage of immersive media platforms like ...

Japan’s official Pokemon Youtube channel has released a new video in which you can view the Hisui region from the upcoming Pokemon Legends: Arceus in an interactive 360° way. The video is from a first ...

Video ads using 360-degree technology drive 7% higher purchase intent on smartphones and a 12% increase in the belief that a brand has a "unique story to tell" when compared to traditional video ads, ...

We may receive a commission on purchases made from links. After achieving action camera success, Insta360 invaded DJI's turf with the first mass-market panoramic drone, the Antigravity A1. It had ...